PEST Analysis of Chinese Apparel market Opportunities & Threats for Branded Lifestyle Holdings Ltd Porter’ five force model analysis of Chinese apparel retail industry VRIO framework of Branded Lifestyle’s company performance Porter's value chain analysis of Branded Lifestyle Apparel, Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA : PEST Analysis of Chinese Apparel market, opportunities & Threats, Porter’ five force analysis, VRIO Framework & Value Chain analysis of Branded Lifestyle holdings Ltd. Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA Case Study Snippet- With a portfolio of brands in hand, Shivkumar felt confident: For us, Hang Ten is one of our brands, among our portfolio of brands. When you look at brands, when you look at trends, for every brand, there is a life cycle. For every trend, there is a start and finish point. So what we look at is not individual brands, but at which brand to bet more money on a given trend. Instead of swimming against the current, we prefer to swim with the current. If we see a trend over here for a brand, we will expand that brand much faster and just hankering down on other ones. However, Shivkumar knew he needed to develop a comprehensive strategic plan for China: I need to see clearly where the Chinese market is heading and to focus on that. In the past, it was easy. You know how to create beautiful stories for your brand and market those stories, how to design good products and to price them, how to set up a shop and train your staff, and you will do well. Today, these are not enough as the market is getting more competitive, customers’ tastes and preference more fluid, and retail channels are constantly evolving. To succeed, it is about who can see clearly the market trend and who can come up with a good strategy and execute that better. Shivkumar’s challenge was to develop a new strategic plan to transform Branded Lifestyle into a leading apparel retail company, first in China and then in Asia. PEST Analysis of Chinese Apparel market Opportunities & Threats for Branded Lifestyle Holdings Ltd Porter’ five force model analysis of Chinese apparel retail industry VRIO framework of Branded Lifestyle’s company performance Porter's value chain analysis of Branded Lifestyle Apparel

BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA

Case Study solution of BRANDED LIFESTYLE HOLDINGS LIMITED: STRATEGIC TRANSFORMATION IN CHINA Download Case Study PEST Analysis of Chinese Apparel market Opportunities & Threats for Branded Lifestyle Holdings Ltd Porter’ five force model analysis of Chinese apparel retail industry VRIO framework of Branded Lifestyle’s company performance Porter’s value chain analysis Read more…