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ADIDAS CASE STUDY SOLUTION USING SEVEN STEP SCENARIO PLANNING METHOD

Based on the analysis on the Annual report of Adidas, 2019, You are now to assume the role of internal/external consultant to Adidas’s senior management team and present your analysis for its consideration. Your report should focus on the set of strategic options in critically evaluating the sources of competitive advantage available to Adidas based upon identifying and evaluating their resources and capabilities. In your report you will be expected to provide information through a seven step scenario planning method- Develop an understanding of the type of company Adidas is and the type of industry it operates in (Company background/profile)) Critically evaluate the trends shaping the sports industry and Adidas’s strategy. Your evaluation should begin at this stage by undertaking an environmental analysis of Adidas. The external environments involve with several factors, which can dramatically influence business strategy. (External +Internal Analysis ) The industry analysis concentrates on economic, political and market factors, which can impact the development of industry (TOWS matrix ). Generate a set of future strategic options which leverage organisational strengths to take opportunities or rectify organisational weaknesses in order to overcome threats. Evaluating and choosing between strategic options Presenting strategic recommendation. Conclusion. Case Study Solution Download Case Study Solution 1. Develop an understanding of the type of company Adidas is and the type of industry it operates in. About Adidas Founded in 1949, Adidas AG is the largest sportswear company in Europe and second largest in world. Revenue earned during 2019 was € 23.6 Billion and net profit being € 1.9 Billion, 12 % more than 2018. Company has global presence in all continents of the world through its retail outlets, franchise, wholesale stores and E Commerce website and Adidas App. Brand Mission To become best sports brand through design, build up and sale of best sports products with best service and experience to its customers. Brand Value Create the New through creativity, collaboration and confidence. Operational excellence through One Adidas. Focus on innovation and newness. Key strategic Pillars Best service, Best product, best experience, Speed, fast Creation for operational excellence. Brand Leadership to provide ‘consumer obsessed’ culture to enact speed, agility and empowerment.
Case Study Solution

Adidas: A Strategic Audit

ADIDAS CASE STUDY SOLUTION USING SEVEN STEP SCENARIO PLANNING METHOD

By admin, 4 yearsJune 9, 2022 ago

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