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AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution, Analysis of Macro environmental factors of Amazon’s kirananow using five force model, industrial analysis of Amazon’s KiranaNow keeping in view factors impacting it using five force framework, challenges faced by Amazon’s Kirananow in its operations, Strategies to overcome challenges faced by Kirananow SUMMARY OF CASE STUDY : AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET In 2015, the Indian retail industry contributed around 10 per cent to India’s gross domestic product (GDP), and online retail had a growth rate of 85 per cent. •In the same year, food and grocery made up 60 per cent of the Indian retail market, and the online grocery segment was estimated at US$0.6 billion. •To capture its share of this market, Amazon launched its own online grocery arm, KiranaNow, its business model. •As it set out carve out a space for itself in the online grocery market, KiranaNow knew that changing consumption patterns among consumers reflected the positive transformation that was seeing an increasing customer preference to buy groceries online. •The case focuses on Amazon’s KiranaNow for Indian consumers, taking into account the various market forces. •It maps the growth of the Indian online grocery market, analyzes the current scenario and the competitive landscape operating within that market. •KiranaNow faced various challenges, including the question of whether its chosen business model was sustainable for the Indian market. TASK ONE : After reading the case study Amazon’s KiranaNow: The Indian Online Grocery Market, comment on the industry analysis by: •Analysing the macro-environmental factors affecting Amazon’s KiranaNow using the Porters Five Force framework. TASK TWO : Your task two is to analyse Amazon’s increasing competition and implications for consumers: •What challenges is KiranaNow facing and what strategies should it use to overcome these challenges?

Amazon’s Kirananow

AMAZON’S KIRANANOW: THE INDIAN ONLINE GROCERY MARKET Case Study solution. case study on Analysis of Macro environmental factors of Amazon’s kirananow using five force model – Analysis of Macro environmental factors of Amazon’s kirananow using five force model-Macro & Micro environmental analysis of Amazon’s Kirananow using five force model and Strategies to overcome challenges of Kirananow

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