Adidas Marketing case study solution: Adidas Marketing mix, Adidas website SMART Analysis, Adidas SWOT Analysis, Adidas Brand Identity, Adidas Digital Marketing Communication, Three Adidas Collaborations, Adidas Brand Elements & Evaluation, Adidas Brand positioning, Nike versus Adidas Brand comparative analysis Case Snippet: Identify and evaluate the strong and weak features of a website as marketing tool of a given company Identify and describe the targeted customers group/s of a given company Examine branding strategies of a given company (Adidas) Explain the brand image, brand identity and brand relationship of a given company (Adidas) Case Questions: Part A: 1. Identify and evaluate the strong and weak features of a website as marketing tool of a Adidas company. 2. Identify the customers being targeted by the website of Adidas by explaining with suitable evidence and examples. Describe one of the groups being targeted. Part B 1. Identify how Adidas brand is currently expressed in the company website of Adidas you have chosen. Evaluate elements used to assemble the brand. 2. Explain the brand image of the company (Adidas) you have considered. Is there a gap between your brand image and the brand identity which is portrayed on the website? Explain your reasons. Marketing Mix of Adidas Website SMART Analysis for setting objectives of website of Adidas SWOT Analysis of website of Adidas Adidas Digital Marketing Communication The three Adidas Collaborations Brand Element of Adidas Evaluation of Brand elements on Adidas website Brand positioning of Adidas on website Adidas Brand Identity Nike versus Adidas Brand comparative analysis

Adidas Marketing Analysis

Adidas Marketing case study solution: Adidas Marketing mix, Adidas website SMART Analysis, Adidas SWOT Analysis, Adidas Brand Identity, Adidas Digital Marketing Communication, Three Adidas Collaborations, Adidas Brand Elements & Evaluation, Adidas Brand positioning, Nike versus Adidas Brand comparative analysis. Marketing Mix of Adidas Website SMART Analysis for setting objectives of website of Adidas Brand positioning of Adidas on website Adidas Brand Identity